About Us
About Smári Hólm ehf. & ProLan ehf.
Since 2015, Smári Hólm ehf. has specialized in providing Icelandic car owners with durable and reliable rust protection that is specifically designed for Icelandic conditions.
We pride ourselves on providing services that deliver real results.
In 2025, ProLan ehf. took over the operation and continues to provide the same durable and reliable rust protection services.
Our goal is to ensure that you go home with a vehicle that meets all inspection requirements and has strong protection against rust – so that your car remains in the best possible condition for the long term.
Please contact us and discuss anything related to your car.
We are passionate about cars and provide professional and honest advice.
Our team!
In loving memory of the founder, wife and mother
Bookkeeper · Wife · Mother · Heart of the family
From day one, she was the silent force behind Hjá Smári Hólm ehf.
With precision, warmth, and steadfast zeal, she kept track of numbers,
plans and dreams that sprang up in our small workshop.
She not only took care of the accounting, she kept the heartbeat of the company.
in balance and reminded us that honesty,
family and conscience outweigh profit.
She was the wife of Smári Hólm, the steady hands who built,
and mother AlÃna Hólm, who continues her light and guiding light.
Together they carried the vision of protecting what matters,
not only cars for rust, but also people for not giving up on their dreams.
When she said goodbye in March 2024, not only was the company left empty.
Her warmth still lives in every story, in every corner of the workshop where her presence was felt.
Every bottle label, every sincere interaction with a customer carries a trace of her care,
the same care that helped a small family business grow out of love, not ambition alone.
She remains our silent companion, a reminder that true protection always begins in the heart.